Online Marketing 

Relay Creative is a devoted team of professionals who live and breathe design. Our team is built of creative engineers who specialize in online marketing, graphic design, web design, and video services for nonprofit organizations and small to medium businesses, in a variety of industries. We have more than 25 years of experience, which allows our master designers to create the best graphic designs our customers have ever seen.  

Online Marketing Basics

Online marketing, also referred to as Online Advertising, Internet Advertising or Web Advertising, is a form of marketing and advertisement which uses the Internet to deliver promotional marketing messages to target audiences. Online marketing includes email marketing, search engine optimization, social media marketing, display advertising, and much more. In 2017, online marketing revenues in the United States totaled $83 billion, surpassing those of cable and broadcast television. 

Most Important Online Marketing Strategies 

Online marketing has become such a large portion of marketing that you can’t go wrong with any form, but there are three types of online marketing that must be done. Those three types of online marketing are as follows: 

Search Engine Optimization (SEO) – The process of getting traffic from free, natural search results on search engines. It’s as simple of having a multitude of written articles posted on the backside of your website that increases your ranking for certain search results.

Content Marketing – The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content which attracts and retains a defined audience. Such marketing could be as simple as YouTube videos about the products or services your business offers. 

Social Media Marketing – A great way for building your business’s brand equity, improving customer service, reaching new customers and collecting customer feedback. In today’s world, every business needs to have a presence on a variety of social media platforms. 

Online Marketing Purpose 

The purpose of online marketing is to build your business’s brand and recognition, while also showing off the products and services you provide. It’s important that when marketing, you stick with your company’s branding message. Doing so increases the recognition and connection that your customers have with your brand. 

For more information on online marketing services through Relay Creative, contact us here.