Video Production 

Video Production 

Relay Creative is a devoted team of professionals who live and breathe design. Our team is built of creative engineers who specialize in videographic designweb design, and marketing services for nonprofit organizations and small to medium businesses, in a variety of industries. We have more than 25 years of experience, which allows our master designers to create the best graphic designs our customers have ever seen.  

Video Production Basics 

Video production is the process of producing video content for various means. There are three stages of video production: pre-production, production, and post production. Pre-production involves all of the aspects of planning video production. The production phase is when you actually capture the video content. Post production is the action of editing the video into a final, finished product that displays or communicates a person’s or a company’s message. 


Video Production Types 

There are many different genres of video that go into video production. But, when it comes to video for businesses, there are a few main key genres. Those key genres of video production are as follows: 

Corporate Video – Scripted and covers a wide range of purposes from corporate communication, training and education, taping of conferences and conventions, products and services, and sales.

Corporate Event Videos – Occurring at conventions or trade shows, includes speakers, break-out sessions, award ceremonies and local, recreational activities involved with the conference. 

Product Video – Created to market and sell a product or service, while offering an opportunity to communicate all of the highlights and features to potential customers. The most effective product videos are typically between 2 to 3 minutes in duration. 


Video Production Purpose 

The main purpose behind video production, in the business world, is that video is what captures people’s attention in a way that written word or text cannot. It gives a visual representation, something the audience can’t connect to, instead of just words describing the product or service. Having video also makes your business or brand appear more professional, and thus, more trustworthy. 


For more information on video production services through Relay Creative, contact us here