Working with the YME Foundation to establish their brand was invigorating and inspiring. Sometimes organizations have a vision, but it is like a shotgun blast. Our job was to refine the messaging and make it focused.
We started our creative brief with bagels, coffee and prayer! After hearing the passion of YME founder, Jacob Schellenberg, we began working on the branding and defining the target. We created a logo modification to an existing sketch, a mobile-responsive website, corporate identity and a media kit for distribution.
In a campaign for YME Teacher Appreciation, Relay Creative Group worked with Channel 8 morning show Good Day Tulsa to bring visibility. We were also responsible for Jacob appearing on Joy In Our Town, a TBN community program in Tulsa. Website blogging and social media posts were executed to increase followers and fans.
New businesses and organizations should build their foundation with accuracy. Contact our creative director to discuss your branding. firstname.lastname@example.org