Our Team

Who We Are

Shawn Sturm

Creative Director

With over 30 years of experience in the design industry, Shawn leads this creative team with understanding and excellence. Since graduating from the Colorado Institute of Art in the late 1980s, Shawn has grown with the advertising industry while working on national brands in agencies in Denver, Dallas and Irvine, CA. For more than three decades, his award-winning work in graphic design has been displayed in publications all over the world. A true family man, he can be found with a fishing pole by the pond behind the house or shooting hoops with the kids in the front drive at the end of the day. shawn@relaycreative.com (918) 982-6585 [ext 1]

Lesley Sturm

Business Development

With a background in education that runs three generations deep, Lesley is a devoted life-long learner and leads our team to think outside the box to find unique solutions to clients’ needs. With her Masters Degree inAdministration from Oklahoma’s East Central University, she is a natural in leading Business Development. While overseeing the business side of Relay, Lesley also consults clients who seek guidance in the development of products and branding. Lesley’s superpower is finding fun in all things. In which case, she’s not only Co-owner and Chief Financial Officer but also the Chief Fun Officer here at Relay.lesley@relaycreative.com (918) 982-6585 [ext 5]

Garrett Dyson


Garrett is a natural creative! As an experienced graphic artist with a working history in the printing industry, Garrett demonstrates the excellence needed to take a project from the concept phase all the way to press. He’s not only a team player but also a strong contributor to client collaborations. If you need a fresh artistic perspective, we have the guy for you! Garrett holds a Bachelor of Fine Arts (BFA) in Graphic Design from Rogers State University where he played soccer and ran cross country…a perfect fit for this Relay team.
garrett@relaycreative.com (918) 982-6585 [ext 3]

Charis Retherford

Marketing Lead

What a gem! Charis came to us straight from NYC! She’s a passionate soul who jumps all-in when she takes on a project. Social Media expert. Event specialist. Public relations guru. You name it! This lady can run it. While managing Relay’s marketing efforts, Charis also advises and builds marketing packages for our clients. Charis earned her Bachelor’s degree from Oral Roberts University before moving with her husband to NYC. We are so glad to now have them back in Oklahoma!
charis@relaycreative.com (918) 982-6585 [ext 2]

Joshua Ellison


Joshua is a master storyteller! He discovered his love for telling stories through visual media way back in middle school. Joshua graduated with a Bachelor of Science in Multimedia Production from Oral Roberts University where he went on to work as a Curriculum Media Specialist. Joshua has brought his  multimedia expertise to the Relay team through writing, filming and editing multimedia and interactive elements for video learning systems, inspirational marketing pieces and motion graphics. Joshua captures the heart of clients’ missions and converts their message into a visual tool they can use to reach any market.
joshua@relaycreative.com (918) 982-6585 [ext 4]

Xavier Gonzalez


A native of El Salvador, Xavier came to Tulsa to study Marketing at ORU. In addition to being our newest addition, Xavier is an esteemed graphic designer for the ORU Student Association and the Design Editor of the Oracle Newspaper. He is active in marketing competitions through Oral Roberts University. Not only is he a skilled designer but also a talented photographer, videographer and student of the most current marketing strategies of our day. And to think he’s just getting started!


All it takes is a simple “hello” and we’ll get the ball rolling! 

We’re excited to get to know you, and hear about what business goals we can help you