It's December, and you have money left over in your marketing budget--congratulations! Now, what's the best way to spend those valuable resources before the clock runs out on them and they're gone? We have some ideas we think you'll love. Here are our top 5...
The Power of Consistency Successful organizations have utilized the communicative power of newsletters for decades. Leaders and marketers recognize the value of delivering information and offers to clients on a consistent basis. Through this kind of regular communication, both traditional and email newsletters offer businesses the ability...
1. Seize the Season Holidays are great opportunities for marketing in every arena. People automatically pay attention to seasonally themed messages. Why? Very simply put, holidays themselves are very powerful brands in and of themselves. Seasonal Brands Seasons have their own recognizable colors, images, fonts, logos, and even...
As leaders of businesses and organizations, inspiring others is one of our most important assignments. We focus much of our attention on communicating our vision to people and rallying them to partner with us in its realization. Whether it is employees, clients, members or supporters,...
"Going paperless" has become a popular buzzword among businesses and organizations in the last few years. However, for marketers, the idea of abandoning all printed tools can be daunting. As a marketing organization, we still believe in the power of printed media. However, there are...