Graphic Design 

Relay Creative is a devoted team of professionals who live and breathe design. Our team is built of creative engineers who specialize in graphic design, web design, video, and marketing services for nonprofit organizations and small to medium businesses, in a variety of industries. We have more than 25 years of experience, which allows our master designers to create the best graphic designs our customers have ever seen. 

Graphic Design Basics

Graphic design involves a creative and systematic plan to achieve a certain objective with the use of images, symbols or words. Graphic design is a visual communication and aesthetic expression of an idea using various graphical elements and tools. Graphic design is also another key element of business branding. Using graphic design in your business or brand, creates an aesthetic and personality to your service. That aesthetic and personality is what gives your customers something to connect with. 

Types of Graphic Design 

There are many types of graphic design, to which many can overlap. However, there are a few main graphical design types that every business or brand should have. Those design types are as follows: 

Marketing and Advertising – This type of graphic design includes items that puts your services in the eyes of potential customers. Such as flyers, billboards, social media ads, etc. 

Publications – These are long-form pieces the communicate with an audience through public distribution. Traditionally through print media, this source of graphic design is put on items such as books, newspapers, magazines and catalogs. 

Packaging – Most products require some form of packaging to protect them during distribution. The packaging itself is a great form of communication to customers, which means having an appealing package will help build a company’s branding. 

Logos – The most common form of graphic design, gives your business a face that is easily recognizable amongst your competitors. 

Graphic Design Purpose 

The purpose to graphic design is to build your Business’s branding. Branding is very important when it comes to drawing in customers and turning them in to repeat customers. Customers need something to connect with for them to continually use a product or service. Graphic design does that through the visual representation of what your company stands for.

For more information on graphic design services through Relay Creative, contact us here.