08 Mar Tulsa Graphic Design Agency | Relay Creative
Tulsa Graphic Design Agency | Relay Creative | (918) 982-6585
Graphic design is the art of using color, images, words, and positioning to communicate clear and powerful messages to the beholder. The more powerful the design, the more powerful the message will be that is communicated. As a Tulsa graphic design agency, we understand the power that this can and does have in the world of business.
Graphic design communicates a message to customers and clients before you even have a chance to speak. And when done the right way, graphic design can be one of the factors that set you apart from your competitors. If you’re not convinced of the untapped potential of graphic design for your business, here are a few design myths that our Tulsa graphic design agency would like to debunk.
Myth 1 – Graphic Design Only Matters in the Print World
While there are some the still read the daily newspaper, subscribe to magazines, and read every piece of mail they receive, they tides have shifted in favor of the digital world. Not only is digital more cost effective than print, but it also presents businesses with even more opportunity to shine in contrast to their competitors.
Consumers today visit websites with the expectation of a polished user experience and pleasing visuals. Our Tulsa graphic design agency know that keeping your site up to scratch in these areas can reduce the bounce rate of visitors to your site, and increase conversions.
Myth 2 – Graphic Design Has to be Complicated
Our Tulsa graphic design agency believes in a researched approach to design. While there are times that a fancy and more intricate design might be what your community wants, there are other times when simplicity can be much more powerful.
Simple graphic design can be a powerful way to communicate clear and direct messages, while more intricate designs often leave more subject to interpretation. The most important thing is to do your due diligence and know how to most effectively communicate with your audience.
Myth 3 – Graphic Design Is Subject to Trends
The core elements of what makes a design great stand the test of time. If you look at advertisements and logos for businesses from a hundred years ago, you will still see many of the techniques and practices in place that are still used today. This is because a large part of graphic design has to do with psychology. For example, long straight lines in images are often used to direct the attention of views to a specific area of an image. Even spacing is frequently used because it creates a sense of balance while grouping your design together can cause sensory overload for the viewer.
We hope you have learned a thing or two about graphic design that you didn’t know before! If you have any questions about how our Tulsa graphic design agency can help your business communicate a clear message with your graphic design, please feel free to contact us. We’re always happy to grab a coffee and talk about your latest project!